Few moments in Tyson’s boxing career stand out quite like his biting of Evander Holyfield’s ear during their 1997 bout, but that very moment has become a marketing opportunity for him. Tyson has launched a new brand of weed edibles shaped like — you guessed it, an ear with a bite taken out of it.
See the packaging and gummies BELOW from Tyson's Twitter!
Tyson has worked on building a weed empire ever since he tried cannabis products for the first time and claimed it profoundly affected his life.
In 2018, Tyson’s business sold cannabis products including flowers, edibles, and pre-rolls, and his first major endeavor into the cannabis sector was Tyson Ranch, a 40-acre cannabis ranch in California.
In 2019, he told reporters he had a $40K per month weed habit.
Honestly...... as long as Holyfield is okay with this and/or is getting compensated for this, I think this is TERRIFIC MARKETING. Be right back, going to buy some now!